MSV: His Music and his times - Part 15: The order changeth slowly



Illayaraja's entry was not the only new thing to happen to Tamil film world in the mid 1970s. It was also the time of change. The old order was slowly getting replaced by a new one. Gemini Ganesan, the king of romance, started fading as Kamal Hassan took over that space and was branded as the prince of romance. M G R would become the Chief Minister of Tamil Nadu in 1977 and give up on movies. In 'Aboorva Ragangal' Rajnikanth pushed open the gates, literally, and stepped into the Tamil film industry. Sivaji Ganesan was still a leading hero but slowly the newer heroes were replacing him in the box office. It was an era of change and MSV had to straddle two worlds. The world of Sivaji and MGR which demanded a certain standard sound and the world of Kamal and Rajni which wanted a newer sound. So in this period you will hear both sides of MSV, the traditional side and the modern one.

We can take a couple of songs from 1976, the year Illayaraja entered, and see the above mentioned aspect.

From the movie, 'Neethiku Thalai Vanangu', here is S.Varalakshmi singing, 'indha pachai kiliku' representing the traditional MSV.



K.Balachander was a director who is associated with novelty and his combination with MSV produced many a classic. Here is 'Hello My Dear Wrong Number' from the movie 'Manmadha Leelai' which also had the famous, 'manaivi amaivadhellam'



This would be the sound MSV would use more for the newer heroes. Like this song from 'Polladhavan' for Rajnikanth, 'idho varandi varandi'



He had to follow the same path in the coming years. Here is a standard MSV melody for Sivaji. 'malligai mullai' from 'Annan Oru Kovil' from 1977.



In the same year, for the K Balachander directed 'Avargal' starring Kamal and Rajni. 'katrukkena veli'



In 1978, the famous, 'therukovile odivaa' (I don't know how MSV allowed this !!) from 'Andaman Kadhali'. This was more in tune with his new sound.



1978 had another K.Balachander film and that too carried a superb MSV melody in the voice of SPB. 'kamban emandhan' from 'Nizhal Nijamagiradhu'



From 1976 to 1983 MSV did close to 20 films or more each year but unfortunately the number of films that were major hits, the percentage of albums that were major hits and the percentage of songs that would go in MSV's canon were all decreasing. While the songs like the ones I had quoted above did happen a lot of very middling songs also happened. You can check out the movies with MSV's music in those years and you may be surprised that you don't remember many of them. Here is a list for your consideration.

https://en.wikipedia.org/wiki/M._S._Viswanathan_discography

I think there were two other factors which contributed to MSV's decline in those years. The first one was the entry of newer directors who made village based films. 'Annakili' was the beginning and it picked up speed with the entry of BharathiRaja with 'padinaru vayadhinile'. These directors wanted a more authentic folk sound which they found in Illayaraja. So MSV could not get to work on the movies which were like a new wave as far as Tamil cinema was concerned. So he was saddled with old directors with old ideas, with people like Balachander being the exceptions. It was also the time when the films were becoming more visual than vocal. The likes of K S Gopalakrishnan, with their reams and reams of dialogues had no place here. These movies depended a lot on camera work and the background music to make an impact. Illayaraja was displaying extraordinary felicity in background music composition, an area which most Indian music directors never concentrated. This also pushed the new directors with new ideas of film making towards Illayaraja.

Listen to this song first. Then I will talk about the second factor which also contributed to MSV's decline. Here is 'sippi irukudhu muthum irukkudhu' from 'Varumaiyin Niram Sigappu'



Another K Balachander film. Another interesting idea and scene setting. So why am I listing this as a factor in MSV's decline? It is not the tune I am worried about. It is the lyrics of Kannadasan I am worried about. This song shows the inconsistent form of Kannadasan in those times. I mean, this song is cliched with almost no imagery that leaps at you. Do you need Kannadasan for 'sandhangal neeyanal sangeetham naan aaven' ? On one hand Kannadasan was writing outstanding stuff like 'ezhu swarangalukul' ('kaalai ezhundhavudan naalaiya kelvi adhu kaiyil kidaiththa pinnum thudikkudhu aavi'. Who else but Kannadasan can write such stuff. That whole song is littered with gems.) Or songs like 'deivam thanda veedu'. At the same time he was writing cliched lyrics like the song above or the other famous song, 'raagangal padhinaaru'. The consistency which was the hallmark of Kannadasan in the 60s was surely missing here.

MSV probably realized the threat posed by Illayaraja a couple of years after Raja's entry. In 1979, 'Ninaithale Inikkum' came out. It looked like MSV was trying to take on Raja head on with this movie. While 'engeyum eppodhum' and 'sambho siva sambho' were hits, they were not enough to stop the Raja juggernaut. (Ironically the best song of the movie to me is not one these 'new age' songs but the lovely MSV melody. 'barathi kannama', with its almost ghazalish charanam)



To give you an idea of what sort of soundscape MSV was fighting against, here is an Illayaraja number from 1979. 'aagaya gangai' from 'Dharma Yudhdham'



MSV kept giving hits till 1983 but the percentages were falling. The number of songs which were mediocre were increasing and the sound had a tired feel to it. As I said, once in a while there numbers which resonated with people like this one from 'Simla Special' (1982), 'unakenna mele ninrai' but these were few and far between.



MSV kept on composing but his era had ended by the early 1980s.

In the next part we will have a look at MSV's music for Telugu films and a few of his Malayalam songs before discussing his legacy.






Comments

Suresh,

This part is the most emotional and painful one as I had undergone this trauma of witnessing the Monarch of melodies slowly fading . Indeed disheartening to see the fall of the mighty .

Wish to highlight few more :

Though MSV was getting sizeable movies till 1980, the paradigm shift was visible . The younger generation ( save a few poor guys like me ) were all swayed towards IR. It was a Raja wave and 79-80, I think Raja must have composed 1 movie in a week , an amazing record .

The very fact that MGR wanted to use IR for his movie ( not released ) shows the kind of talent identified by a very musically knowledgeable person and also considering the marketability potential of IR !

Creators like Balu Mahendra, Mahendran , R.C.Shakti - wonder how MSV would have responded to their expectations ?

The most striking factor which decided the future Emperor – The orchestration arrangement, especially the preludes and interludes . Here Raja was exceptionally a Raja ( Another Monarch ? ) .

Another major factor - Songs like Kanmaniye kadhal , Pani mazai vizum, the 2nd interlude of Sri Devi en vazvil , Madai thirandhu, En iniya pon nilave, Aananda Ragam, Poonthalir aada, etc…. such songs set a new trend and IR was getting deeper into new sounds ..

Did you forget to highlight another aspect – rather the IR impact on MSV ? - After the arrival of Raja, MSV also resorted to more Bass , Lead Guitar …

One irritating factor was that post Qurbani effect – the Bappi lahiri sound which MSV used in Theriyum theriyum ( Savaal ) .

With all that happening around him, the only asset which MSV had till his final years --- that MELODY ! . That was reflective while composing Mella thirandhadhu kadhavu .

Songs like Mounathil vilayadum manasatchiye, Maan kanda sorgangal, Kanaa kanum kangal , Ilakkanam marudho …..

Looking back now, for a person with humble background like having sold snacks in Theatres to become the Monarch of TFM and sustain for almost 2 decades till 1980 ….is a phenomenal achievement !

An incredible Genius who had ruled for a substantially longer tenure !






Suresh S said…
Balaji,

Thanks for the lengthy and very pertinent comments.

I understand you perfectly because it was the same way for me. It took me a long time to accept that Raja had infact overtaken MSV. I used to argue with a friend that MSV was still the great. (BTW it was during those times that I was also a fan of Karsan Ghavri. I guess you know who he is. I did not accept Kapil Dev for a long while !!)

You are very correct about MSV changing his orchestration a bit in response to Raja. I had heard a couple of songs (not very famous) where the orch is closer to Raja. Unfortunately I forgot the songs and hence didn't get into that route.

MGR moving away and more importantly directors like Sridhar moving away would have been a big blow. Balanchander's movement would have been the last straw.

MSV's achievement was terrific. No doubt about that. I plan to summarize his legacy in the last post.
Ha Ha ! Ghavri was one multi utility cricketer who could switch over to left arm spin suddenly. He was Sunny's favourite .
Sridhar - Raja says he was shocked to see Sridhar approaching for a movie and wondered when despite MSV could give stunning songs, still this man can come to me ? I understand, he was very angry too with that attitude and also made him think whether such treatment may happen to him in future .

Interestingly - Except that Mangala Vadhiyam ( own production ) & to some extent Ranuva veeran, MSV could give good hits to both RK and KH . MSV further dented his Balance Sheet by producing movies which were never successful .

Also for Sivaji, Raja gave very good songs - Deepam, Naan Vaza vaipen, Thyagam, Rishimoolam .....all were super hits during the same late 70s...

MSV memory recollection to continue......

During this 75-83 phase also saw Oru thalai ragam , Palai vana cholai, Eni padigal ( KVM songs were popular ) , Kanni paruvathile, etc.

Chandrabose, Shankar Ganesh, TR ...these guys were also around giving some hits !

Shyam was one good composer ... GKV also gave occasional songs ...

Ultimately, all the above surrendered completely from the 80s to Raja.......
Suresh S said…
Balaji,

Nice reminiscence :) Somehow MSV's sense in terms of which movies to produce was nowhere close to his sense of melody I guess. From what I hear, he lost a lot due to producing movies and to some extent Raja was helping him by doing 'Mella Thirandhadhu Kadhavu'. Even GKV lost a lot of money by producing a movie and Raja took care of him during his last days.

Oru Thalai Ragam was a 'kanna binna' hit as they say, both the movie and the songs. TMS on the other hand blames this movie songs for his decline saying that TR made him sing 'naan oru rasi illa raja' and that led to him being seen as an unlucky singer !!
Ravi said…
Great write-up, Suresh, as usual. Soaked with emotion and full of insights. And with Balaji chipping in, it is a double treat!
I was stunned when you mentioned about Ghavri vs Kapil Dev alongside MSV vs IR because I went through the same phase. Good to know that I was not alone in resisting the new!!! I recall how I used to tune into Madras A at 4 PM every Sunday hoping to hear the few MSV songs that I liked at that time. But they were swamped by the deluge of IR hits.
MSV composed good songs for even some of the obscure movies. I recall off hand:
Maragadha Megham, Nee varuvai ena, Mandira Punnagai, Chandira Pirai parthen, Oru Osaiyindri, Ennenbadho, Medayil Adidum, Padutthal Purandaal ( could have been a better foil to Roop tera than Etthanai Azhagu??).
I also recall "Azhagiya Thriumuga.." from Brahmacharigal. Could it be one of the songs that Suresh felt IR-ish?
Anyway, in summary, as Suresh has rightly pointed out, MSV's hits were few and far between to stem the IR wave.. Further IR was no less in the melody aspect of a song.
Eagerly awaiting the last part of the series.
ravi
Suresh S said…
Ravi,

:) Guess it is inbuilt in most of us to resist change. Same with the AIR episode you mention. I always used to look for MSV songs and TMS songs at that 4pm program. Could see Raja creeping up as well as SPB / Jesudas slowly taking over TMS slot. That was one unforgettable phase where we were egging on MSV to give better and better melodies.
ravi said…
Hi Suresh: After reading your article again, I realized that "soaked with emotion" should really refer to the state of my mind while reading it. Your write-up is precise, to the point as before.
Also, I was a bit taken aback when you referred to Chippi irukkudu.." as an example of KD's cliched lyrics. It was and probably is regarded as a masterpiece of the MSV-KD combination. But as I tried to recall the lyrics, i could understand your assessment. If "sandhnagal Neeyanal..." is cliched, what about "Thevai Paarvai paavai"? May be those words are just there to fill up the sandham or may be I am missing something. But I feel KD redeemed himself a bit in "Unnai kandaal kavignar idayam konjum, koduttha sandhangalil....". My two favorite songs from the movie are the Bharathiyar songs : Nallador veenai" and Thheertha karaiyinile".
Ravi
Hi Ravi and Suresh,

That Madras-A Sunday hearing ! I remember Pon malai pozudhu received maximum number count . We used to check whether Chippi irukkudhu beats that !! . Ha ha....all were funny moments.... The same Diwali saw the release of Varumayin niram, Polladhavan, Viswaroopam, Nizalgal ...So, the songs were frequently being heard on Madras-A ..
Though MSV had a successful run that year, the songs like Poonkadhave , Madai thirandhu were outstanding / exceptional and Raja had already raised his bar and taken the orchestration to an unreachable level ...

Shankar-Ganesh tried to reach out by songs like Paniyum neeye malarum naane ...

For SG - Paalavan cholai songs were very popular but megame was a copy .. Thanimayile oru ragam, rendu kannam sandhana kinnam, ....few such songs made them survive ...

Chandrabose - Maampoove siru mainaave , Engamma magarasi sonnaal inikkudhu ( Ayyappa movie ) ,

TR - OTR, Rayil payanagalil, vasantha azaipukkal, rayil payangal, kilinjalgal - Actually this man had some musical sense..could give some cliched lyrics but with nice orchestration !

I think Raja's orchestration for - Nizalgal, Johnny, Nenjathai Killadhey, Moodu pani , Paneer pushpangal...
I named just a few.... these movies really made the diff. The youth then were looking for new sounds ...Guitar was the main instrument any College goer will prefer along with that Bell bottom ( courtesy Ilamai oonjaladugirathu, Ninaithale inikkum where both the stars will be displaying those lengthy bells ).

Raja was already a master in Guitar usage. His bass sound was very prominent . The Guitar / Violin on 2nd interlude of Madai thirandhu was really a gushing river no !!

Sivaji Sir movies & Raja - 50ilum aasai varum, Nallavarkellam satchigal , Pesadhey , Endhan pon vanname , Poo pole un punnagayil..... so Raja also matched MSV on giving good songs for Sivaji on solos ...
Engengo sellum , Devadhai oru devadhai, Thoranam aadidum , Thiru theril varum ( again KRV !! ) , Sindhu nadhi karai etc proved him on the duet section too...

So Nadigar thilagam projects also were slowly moving to Raja ...

For MSV , movies like Garuda sowkyama, Dharmaraja ( unbearable that Sivaji played a karate champion with KRV again ) , Amara kaviyam, Hitler Umanath , ......these were disaster movies for MSV as a composer...ageing of the entire crew including MSV must be the reason...
Suresh S said…
Ravi,

I was a bit hesitant to take up 'sippi irukkudhu' because I know the cult status it enjoys. Unfortunately from the time it was released, lyrics of this song did not resonate with me much and I was (and am) a mad Kannadasan fan. I agree with your 'kodutha sandhangal' part. Very typical Kannadasan of bringing in the story into the song. ('thanga thattu enakku mattum' is another instance of not so get lyrics).

Another song of Kannadasan which I am puzzled with is 'azhagu azhagu' from 'Rajaparvai'. The basic thing is that the singer is blind and hence some of the imagery doesn't really jell well with that song. Have a look at the video and tell me what you feel. Given Kannadasan's deep understanding of how a song should fit into a situation this is surprising.
Suresh S said…
Balaji,

Your memory is phenomenal. So of the non-MSV, non-Raja songs I need to look up. I was in Hyd those days and only the very best reached us through AIR 4pm program. As you know those were the radio only days. Owning a cassette player or record player was beyond middle class folks. Tamil movies were released as morning shows and that too only the big hit ones. So I have not seen some of the movies you mention nor heard the songs.

It is very unfortunate that for a generation Sivaji, the actor, was destroyed due to the movies he did during that time. Can't imagine him as karate veeran and then you add K R Vijaya to the mix !! Movies like Mridanga Chakravarthy and Paritchaikku Neramachu make people shiver even now !!
ravi said…
Balaji, About the IR songs of those early years, what about "Aayiram malargale malarungal>>.". It remains one of my favorite songs inspite of teh nasal singing of the female singers.
About Amarakaviyam: I recall one of the Tamizh magazines commenting about the music: MSV is very impartial; even for his own productions, he provides lousy music. I thought that was an unkind cut! Although, I liked "Ore kural ketkiren..." or some such song by TMS.
Suresh: About bad Sivaji movies, one can probably add Va kanna Va, satya Sundaram etc. At least sandhippu provided some comic relief! I did like some of the songs in Mridanga Chakravarthy though they were probably regarded as too old fashioned for their times.
About "Azhage Azhagu", I do not recall the lyrics off hand but will take a look at the video as you suggest. I feel even Kannadasan's two songs in Moondram Pirai derive their fame largely from the fact they were his last songs. Of course, this is not to detract from Raja's music for those songs.
Let me also add that just like you I too am a mad Kannadasan fan and feel that his lyrics for TFM still provide the benchmark. In the final analysis, I judge an artiste from his/her best creations and Kannadasan's best was simply outstanding and he also has the numbers on his side. But your approach of refraining from blind hero worship, I find, refreshing.
Ravi
Hi Suresh,

Again the mid 70s >> early 80s - and those others who were along with MSV – Raja chase for the slots, I recollect Shankar Ganesh had given some super hits ( though some of them are grossly copied ) For ex :

Neeya ( Sripriya's own production ) : Orey jeevan ondre ullam - Vani Jayaram / SPB was a mega hit . Needless to mention, this was a lift from North.
Chandramohan with his famous big tummy was the male Ichadhari Snake who gets killed ( fortunately )

Naan kattil mele kanden - Again a very popular SPB /PS number
This duo did some Devar movies like - Aatukara Alamelu - All songs were popular ! Here TMS, despite his career coming to an end, tried his best but the voice was obviously old and tired too.
Thai illamal Naan illai – Kamal /Sridevi - nadiganin kadhali was a hit

Another Sripriya produced Nakshathiram had – Aval oru menagai ( taken from Telugu ) , vaigai karayinil oru paravai…

Thai meethu sathiyam – Neram vandhachu – TMS / PS

Kanni paruvathile – Pattu vanna rosa ( though irritating , it was a hit )

Vandi chakaram – Devi vandha neram

Sigappu malli – Rendu kannam

And then Darling Darling – Azagiya vizigalil was a duper hit ! for the Dhavil domination

It appears, these guys had taken a reasonable % of share which IR could not take up may be due to time constraints

The major weakness of this pair was their temptation to directly lift from Hindi movies - The Bobby running scene was quite frequently used in Vellikizamai viradham, Aatukara A …

As anticipated, they also faded in the mid 80s….

Summarizing , we could hear few others' music during the said period
Hi Ravi,

I was also thinking today on Niram maradha pookal songs but Iru paravaigal malai muzuvadhum , reason being a typical MSV type melody of Raja ! But the signature IR / BR here with the chorus dominating .

Aayiram malargale - We used to anxiously listen to the 2nd interlude which will pick up pace through Violin and then typical IR style slowing down and Shailaja version !! Simply vintage IR .
Amara kaviyam - was it widely publicised that its MSV's 1000th movie ?? Its muqadhar ka sikandhar in tamil with Nadigar thilagam ( I think this is another MSV's own movie ) . Selvame ( what you had mentioned ) was the last of the TMS melodies.... I found Idhayam pesinaal - Vani was a good melody ...Otherwise, MSV had wasted money and little opportunities that he had then...

Sivaji - I fully vouch for your listing. those movies were horrible . Mridanga C - as Suresh rightly mentioned , it was / is / will be a mind blowing stuff to watch the climax when he virtually plays the instrument through his mouth !
Later Sridhar-Sivaji-MSV joined again to give Mohana punnagai - this movie had reasonably good songs ..

But by that time, even Sridhar also lost direction and needed a big brand puller like Raja to survive....Result ? Ninaivellam Nitya, Thendrale ennai thodu , Thandhu vitten ennai .....Raja never disappoints ...What a stunning series of songs he had delivered for Sridhar !!
Also wish to highlight on certain sensational hits of Raja during his early years :

If Ennadi rakkamma - MSV ,,, it was Oram Po - IR ! Patti thotti

Vethala Vethala yo, Maamen oru naa , Aaatu kutti muttai ittu, ---- Raja took us back to Villages ....

These might not be heard much today but these were all impact songs , creating sensation in TN ...
Suresh S said…
Balaji,

Wow. That's a lot of hits.

Yes. I do remember many of those SG hits. Unfortunately they never got their own sound. They copied from everywhere. Unlike Deva, who for all his inspiration and copies was able to get some signature of his own in many songs. That signature may not have been great but there was some individuality. SG on the other hand could not get that consistently.
Suresh S said…
"In the final analysis, I judge an artiste from his/her best creations and Kannadasan's best was simply outstanding and he also has the numbers on his side." Very well put. Infact if we probe into the overall corpus of many famous Hindi music directors you will find that whatever their fame, it rests on a few films but those were great albums. So yes, we need to look at the very best of the artist and judge him accordingly.

Kannadasan's range is the most impressive. From bakthi to atheism he could write anything and write it with feeling. Writing something like 'arupadai veedu konda' takes immense talent for the story of every 'padai veedu' is told in less than 4 lines, sometimes even in 2 !! At his best, he was the very best lyricist in whole of India.
Ravi said…
Hi Balaji: Yes, "Selvame" was the song I was referring to in Amara kaviyam. I recall "Idayam pesinaal". Did not realize it is from the same movie. There wsa also a song"Aasai ennum nulil" that I have heard in AIR.
Suresh: Regarding Kannadasan, just take Thirivilayadal. From "Neela Selai" and Paartha pasumaram" on the one hand to "Podhigai malai" and then to two songs for KBS (Pazham Neeyappa, Ondranavan) and two for TR Mahalingam (Isai tamizh, Illadhadonrillai - my favorite) to the hugely popular "Oru naal Poduma" and "Pattum Nane".. He is supposed to have finished writing the songs for Karnan in 3 hours. I wonder how much time he took for Thiruvilayadal!
Ravi
Hi Ravi,

MSV during that period had to compose for some remakes . Muqadhar Ka Sikandhar became Amara kaviyam and O Sathi Re is Selvameey ! So you will realize the similarity on the stretched Selvamey attributable to the hindi version !

Don became Billa – But had some super hit songs. MSV used Bass to a good effect ! Such changes would not have happened but for Raja !

Deewar > Thee . by now the Bappi lahiri effect got into our man on that Disco ?? sound and he unleashed it for Vare vaa raja – LRE club song

While Raja was scaling new peaks, MSV’s tune was intact but the orchestration let him down . Looking back, I would suggest that like ARR or Naushad , our Man could have been choosy on movies and could have spent his resources on orchestration and we would have seen more beautiful songs…

Is this what critics call it as EXHAUSTED ?? !!
ravi said…
Balaji: I agree with you fully. MSV, being anyway out of the race, could have been choosy and focused on quality.
About the Bappi lahiri sound: It found its place even in the otherwise soulful "mandira punnagai" and "Unakkenna mele".
ravi
Yes Ravi ! . Just imagine how MSV could have stretched his career if he had a good assistant on western classical specialised on Organ, Key board, Guitar ! . Look how much impact his tunes had created on Mella Thirandhadhu Kadhavu ! Raja did an outstanding orchestration for tunes set by MSV .
Ofcourse, he did change his musical style every 5 years ever since the 50s .

Ravi said…
Balaji: Indeed. Just compare his Pudayal and Pathi Bhakthi in the 50s and "Agni satchi" in the 80s. This itself shows a remarkable adaptability with the changing times. All said and done, he will forever be remembered for the timeless tunes he has composed over almost 4 decades.
ravi

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